Work Experience

Brainstormed, pitched, and created content introducing Raistone products and solutions.
Produced thought leadership with individuals and teams to showcase expertise.
Collaborated with the head of social media to engage thousands of followers.
Wrote targeted copy for email campaigns.
Drafted award submissions and supported industry recognitions.
Analyzed content performance to refine strategy and maximize reach.
Monitored media for mentions of Raistone, partners, clients, and prospects.
Applied digital marketing best practices to drive sales and awareness.
Created pitch decks, sales enablement materials, internal communications, and executive presentations.

Oversaw content strategy and production, including all social content creation, scheduling, and paid Meta campaigns.
Managed video, digital content, marketing collateral, and third-party lead generation vendors.
Created, published, and monitored ads across Google, YouTube, Nextdoor, Facebook, Instagram, and Yelp.
Developed and distributed residential email campaigns, tracking attributed leads for ROI.
Performed bi-weekly campaign health checks and analysis, reducing Google LSA cost-per-lead by 53%.
Supported internal communications with talking points and served as marketing’s representative on the employee engagement committee.

Drove marketing efforts to achieve business goals, improving processes, content, and lead generation.
Analyzed paid and organic social strategies, identified weaknesses, and implemented improvements.
Managed the editorial calendar and ensured consistent messaging across channels.
Planned and coordinated community outreach events and trade shows.
Researched and conducted industry interviews for blog and email content.
Oversaw reputation management across social media and third-party lead-generation sites.
Assisted with SEO checks via Google Analytics and PPC reviews in Google Ads.
Maintained sales support materials and coordinated creation of new resources.
Managed print contractors and promotional vendors.

Organized and oversaw day-to-day customer service needs for WideEye’s full client base, collaborating with operations and IT to optimize service delivery.
Increased client satisfaction and retention, maintaining a month-to-month retention rate above 97.5%.
Created content and generated leads by leveraging company branding and clearly communicating value.
Delivered B2B email content with open rates averaging 35–40%.
Advised sales team outreach strategies, including LinkedIn InMail, to ensure mission and values were effectively communicated.

Created email, social, and web content for small businesses and non-profits.
Planned and scheduled content using calendars and social tools.
Collaborated with internal teams to develop tailored marketing strategies.
Assisted with organic engagement and conducted hashtag research to boost visibility.
Optimized and repurposed content for platform-specific standards.

Transformed appraiser and analyst notes into clear, comprehensive valuation reports.
Researched companies and industries using articles, reports, SEC filings, and other public sources.
Created visuals and tables in Excel to present data and support financial assessments.
Edited reports for clarity, accuracy, and style, coordinating with appraisers, analysts, and writers to meet deadlines.

Managed digital assets across photo, video, audio, and written content.
Developed and executed social media strategies to boost engagement and visibility.
Produced event promotions, displays, logotypes, and marketing messaging to strengthen brand recognition.
Coordinated event logistics, prepared venues, and assisted with on-site facilitation.